Crafting experiences for Windows 8, Windows Phone, and Xbox LIVE.


We create apps that integrate with your infrastructure.

We bring sophistication and experience to the design process, and are recognized for our expertise. We can help you evolve the design that's right for your vision.

And then we'll deliver it expertly and efficiently, and integrate it with your infrastructure - your CMS, ad network, video provider, CDN, analytics, authentication and subscription systems, social network, and other critical business systems.

With headquarters in Seattle and a design and development lab in Beijing, our unique structure works to your advantage to provide efficiency and value in delivery. Our US team works with you on a daily basis during the entire process, while our experienced team of designers, developers, testers, and project managers focuses on your app.

Windows 8 Designs
Windows 8 Apps
Windows Phone Apps
Web Apps
iOS Apps
Xbox LIVE Apps



Jim Thill Jim Thill

Jim Thill

Executive Producer

Guno Sutiono Guno Sutiono

Guno Sutiono


Allan Li Allan Li

Allan Li

Creative Director

Jim is the Executive Producer for Red Safi. Prior to joining Red Safi, Jim was the Senior Product Manager for Silverlight Media at Microsoft, working on defining Silverlight media workflows within Microsoft and with third party partners. Previously Jim worked as Director of Business Development at Rhozet and as a Senior Product Manager at Avid and Pinnacle Systems.

Guno has over 20 years experience as an engineering leader at top multi-national technology companies where his teams have delivered industry leading solutions in the areas of rich media, graphics tools, web technology, and mobile platforms. Guno's tenure at Adobe (formerly Macromedia) included founding, conception, implementation, and commercial deployment of Flash for mobile and embedded devices, giving him an unparalleled perspective across both the business and technical elements of the mobile market and its ecosystem. As Adobe's Managing Director of Mobile Solutions for APAC, he led successfully deployment of customized Adobe Flash solutions for mobile operators such as China Mobile, NTT DoCoMo, SKT, and CHT. Formerly at Alias Research, Silicon Graphics Inc and Puffin Designs he led teams that delivered award winning creative professional tools in the computer graphics and animation field for the broadcast and film industries, serving the world's leading CGI creative agencies. Guno holds a Master of Mathematics from the University of Waterloo, Canada and is both linguistically and culturally fluent in English and Chinese.

Allan is the Creative Director for Red Safi. He is an accomplished creative and technical talent who has been operating on the vanguard of China's creative agencies on projects for leading products and brands. Allan and his teams have designed and delivered numerous notable Rich User Experiences for clients in China and US. He possesses that rare combination of strong creative, technical, and applied usability instincts that are the hallmark of the best interactive designers working today. Allan's previous creative and technical tenures within the digital agency space include as co-founder and Creative Director of Next Experience, as Creative Director of AMg Worldwide, and as Sr. Designer at Bates XM and Agenda. He was also the lead designer for Allan has spoken and demonstrated his work internationally at industry events including Microsoft's Mix and TechEd conferences, and teaches university courses on multimedia and design in China.